You’re starting a new company or a new website and you need your logo to look professional and unique, like your brand. Your logo should represent your company and express its message or mission. I want to lay bellow a few things I caught up on the years working in the design industry with both clients and designers.
First of all hire someone that has a lot of creativity, your logo should be simple but also to stand out. Before contacting a designer know who is your customer, your target audience. Make some research on the competition and get inspired from them (don’t try to copy, is bad karma).
What to ask from the designer?
You must have a deadline, one week, two weeks or maybe just three days.
How many initial versions will you get? Don’t go over three. One or two is even better; your designer should deliver a good mock-up in the first try.
The number of revisions. Again there shouldn’t be many. Give constructive feedback and know what you want. This way you will save time and money and get a better logo.
You will want 100% original artwork with full rights. That means no free images or stock stuff.
What does the designer need from you?
A clear description of your business, what you do and how you do it. The designer will make his/her’s research on the industry, competition and so on.
A clear description of what you want, as I said before, style, colors, and examples of what you like. You must know if you want just typography, an icon or both.
What do you want to the logo to express?
What you don’t like and want, this is again helpful for obvious reasons. For example, you don’t want the color yellow, or maybe you don’t like the Helvetica font. All these helps the designer paint a better picture of what you want sooner rather than later.
Be sincere and give clear feedback, also be constructive.
When the designer sends you a new version takes your time and send all the feedback in one email.
Don’t ask for too many concepts.
Don’t ask your designer to “make the logo bigger”.
Don’t overdo it; if it’s too complex it won’t be easy to remember.
Don’t do a cliche- for ex. if you sell paint – don’t use as a logo a paintbrush or a paint bucket.
Don’t rush the designer, it takes a bit of time to make a good logo, you need research and a good deal of inspiration to come up with something creative.
Communication with your designer is the key to creating an inspiring logo and have a great collaboration.
This article was created with the help of Raluca Gheorghe, a professional graphic designer.